About Cristy Houghton

Founder, Marketing Specialist, Graphic & Website Designer

Cristy Houghton is a creative force with over 20 years of experience helping businesses and organisations bring clarity, strategy and spark to their marketing. From major campaigns to grassroots launches, she’s worked across industries and business sizes—managing both short-term projects and long-term transformations with ease (and usually coffee in hand).

Her approach is simple: inspire, delight, and get sh*t done.

Cristy specialises in turning cluttered marketing into clean, strategic direction—often with a generous side of upskilling to help internal teams feel confident and capable. Whether you're a solo startup or an established organisation, she creates practical, tactical ways to bring bold ideas to life. At the heart of everything she does? Real people and real results.

Strategy Meets Creativity

Cristy’s a rare breed: part strategist, part creative, part coach. With a background in radio, branding, digital media, and design, she’s a Jill of all trades—graphic designer, website builder, social media manager, video editor, content writer and marketing mentor all rolled into one.

Her career has taken her from country NSW to Clarendon Street, South Melbourne and back again—working as a senior strategist for leading radio networks where she developed multi-platform campaigns across traditional and digital channels. Her work earned her two Australian Commercial Radio Awards (ACRAs), plus a reputation for innovation and out-of-the-box thinking.

What Drives Her

Cristy doesn’t do small thinking. She believes creativity has no boundaries—and she brings that energy into every project. Her process is deeply collaborative, always putting the audience and user experience first. She won’t just hand over a strategy and walk away—she makes sure you understand it, own it, and know how to run with it.

Her clients love her for her clarity, calmness, and cheeky sense of humour, especially when unravelling complex problems or wrangling 12 competing ideas into one cohesive plan.