AI influencers, dopamine-driven videos, and the death of guest blogging—welcome to the future of marketing. After soaking up the latest insights at the Digital Marketers Australia Conference, I’m sharing the trends, tools, and tactics that actually matter (and how your brand can keep up). Spoiler: it’s time to stop broadcasting and start building real connections.

As it competes with the popularity of TikTok, Instagram aims to become a more immersive experience with full-screen images and video, dark mode, longer video stories, auto-captions and more. Read our latest blog to find out how that impacts the way we create content and what the future of social consumption looks like!

The point of digital minimalism is not to deprive ourselves of all the benefits technology has to offer, but to learn what is truly important to us to be able to use technology in a more resourceful manner.

If Facebook completely closed down tomorrow, would you be able to communicate with your customers or clients? Would they be able to communicate with you?

Our book summary: The Hidden Psychology of Social Networks explores how different content types on social media connect with the three types of psychological reasons users are on different platforms. It also looks at the types of posts that are the most effective across each platform. Be prepared to learn a lot!

As of Wednesday, February 17th, 2021, Facebook has banned all publishers and users in Australia to share or view news content in response to the new media and digital law.

Wanting to create an unstoppable social media account for your business?

Here are some ‘must-have’ hot tips to help grow your business, brand and audience.

The art and science of using gifts to cut through the noise, increase referrals, and strengthen client retention.

The year that saw the spread of COVID-19, and the resulting major changes in consumer behaviour than what we have experienced in many years, it’s a good time to hit the stats to find out how the numbers look for social consumption in 2020.

Instagram is the heavyweight champion of social media with over one billion users. In 2020 it is predicted to skyrocket even more in popularity. Here are five tips to boost your Instagram for your business.

Have you ever wondered why you choose Coke over Pepsi? Or why you prefer Converse over Vans when they’re both equally functional and stylish?
When it comes to deciding the on the product you like over another, it all comes back to brand personality!

With Instagram likes removed from Instagram, many businesses and social media managers were worried at how they were going to track engagement on their posts, and if this would affect their overall analytics and results.

Instagram has now entered their trial phase of removing likes from Instagram profiles across various countries including Australia. This is currently not a permanent change but could potentially become one.

Snapchat is used by 188 million people every day which generates over 3 billion snaps daily! If your business is targeting an audience of millennials, Snapchat is the place to be seen as 71% of users are under the age of 34.

So hashtags, you’ve seen them on Facebook posts, Instagram posts, Twitter posts, LinkedIn Posts, pretty much everywhere. It is easy to whack a #blessed or #photography or #wagga at the bottom of a picture or post, but what does that actually do?

LinkedIn is a great social platform for businesses allowing them to share relevant industry information, their products and services and when something exciting has happened within the business.

Mailchimp now considers ALL contacts, subscribed and unsubscribed, as part of your ‘audience’, and they’re going to charge you accordingly. We outline what you can and should do about it.

Instagram stories have been growing quickly in the Instagram world and for good reason. Videos, photos, advertising, promotions and more are being used across stories by an increasing amount of businesses, getting their messages and brand personality out to their audience and potential audience.

Facebook and Instagram are the two most used social media platforms for businesses and consumers. This means that if your business is not currently on one or both of these platforms, then you are missing out on interacting with your customers and building your community and brand awareness.