The human behind Borkd
G'day, I'm Cristy.
I'm a marketing strategist in Wagga Wagga who got tired of watching good regional businesses pour money into marketing that wasn't working — so I built Borkd to fix exactly that.
From the airwaves to action plans
I learned marketing where every word had to earn its 30 seconds.
I started out as a radio copywriter — the kind of job where you've got a tradie who wants the world to know about his new ute fit-out, fifteen seconds of airtime, and a deadline of "now". You learn fast how to find the one thing worth saying and say it so people actually listen. Two Australian Commercial Radio Awards later, that instinct never left me.
Over the years I've worked across the whole marketing toolkit — design, websites, blog writing, video, social, and the strategy that ties it all together. Borkd is where all of that comes together for businesses that don't need a full-time hire or a city agency, but absolutely deserve someone who knows what they're doing.
“Marketing isn't about doing more. It's about doing the right things and ditching the rest.”
Why Borkd exists
Most small businesses don't have a marketing problem. They have a clarity problem.
2×
Australian Commercial Radio Awards for copywriting
15+
Years across strategy, copy, design, web, video & social
1
Strategist you actually deal with — no account-manager merry-go-round
0
Jargon-filled decks you'll never open again
Let's have a yarn
If it feels like the marketing's running you, let's flip that.
Tell me where you're at. Worst case, you walk away with a clearer head and a couple of ideas. Best case, we fix the whole thing.