G'day. If you've landed here wondering whether anyone's home — we are. The Borkd blog is back up and running, and this time it's here to stay.
It's been quiet around here for a while. Behind the scenes there was a fair bit going on: the business has grown up a little, the website needed a proper rebuild from the ground up, and honestly, life in a busy regional business got in the way of the writing. You'll know exactly how that goes. But the site's fresh, the kettle's on, and the blog is open for business again.
Quick re-introduction, in case we haven't met
I'm Cristy, and Borkd is a one-woman marketing consultancy based right here in Wagga Wagga. The whole idea is simple: most regional small businesses can't justify a full-time marketing hire, and they shouldn't have to pay city-agency prices to get decent advice. So Borkd is the in-between — a marketing brain you can tap when you need one, run by someone who actually understands the bush.
In practice that comes down to three things. I help businesses get a real marketing strategy instead of a pile of random tactics. I train and upskill the keen in-house person you've often already got. And I help you sort out the handful of AI tools that genuinely save time, without drowning you in hype. That's it. No 40-slide decks, no jargon, no "synergistic omnichannel" nonsense.
What you can expect from the blog
This isn't going to be a content treadmill churning out filler to please a search engine. I'd rather post something useful once a fortnight than something forgettable every day. When I write, it'll be the stuff I find myself explaining to clients over and over — the ideas that genuinely shift how a business markets itself.
So expect plain-English pieces on things like why your social media isn't pulling its weight, how to stop wasting money on "random acts of marketing", when it makes more sense to upskill your own person than hire an agency, and how to use AI in a small business without it becoming another job. Practical, regional, no fluff. The kind of thing you can read on a smoko and actually use that same week.
I'll write it the way I'd say it to you across a table — a bit cheeky, occasionally opinionated, always honest. If I think a shiny marketing trend is a waste of your money, I'll tell you. That's sort of the whole point of having a marketing brain on tap instead of a sales pitch.
Stick around
If you run a business anywhere across the Riverina or regional NSW and the marketing side of things has been quietly stressing you out, you're exactly who I built this for. Have a poke around the new site, read a couple of posts, and if something rings true, flick me an email. Worst case you get a clearer head and a couple of ideas. Best case we fix the whole thing.
It's good to be back. Let's get into it.