5 tips to boost your Instagram for your business
Why you should use Instagram for your business
Instagram is the heavyweight champion of social media with over one billion users. In 2020 it is predicted to skyrocket even more with the popularity of ephemeral content. This includes utilising new ways of telling a story and creating more meaningful posts. To put it simply, Instagram is a powerful social networking tool that allows you to share to other people on platforms including Facebook, Twitter, LinkedIn, Reddit and more.
There is plenty of opportunity to reach and grow your target audience over Instagram so you can convert that traffic into new devoted followers, subscribers and customers for your business.
Let's take a look at five easy tips to promote your business on Instagram:
Making the switch. On your Instagram settings, you can switch from a personal account to a business account Just tap the hamburger menu on your home page (the three parallel lines) and then tap the cog to get into your settings menu. Doing this allows you more benefits for your ‘gram, such as adding a contact number, adding business opening hours and getting access to your page analytics.
Links, links links! Take advantage of your Insta views! On your home page, you can add a link to a website. You can mix it up as frequently as you like and have links to your online store, your website or your event registration page.
Hashtags galore. Did you know you can use up to thirty hashtags per Instagram post? By adding relevant tags you can connect to more people and make your campaign or company visible on the online spectrum. Check out our blog on hashtags here.
Use your insights. Using your analytics allows you to have a better understanding of who’s looking at your posts, what time they’re logging on, and what sort of posts your audience likes the most. Make sure to check them monthly so you can improve your engagements!
Post regularly. There’s no right or wrong to how many times you should be posting, whether its three posts per week or three posts per day. The key factor is to stay consistent, which will enhance your organic growth and thus the number of followers you will get over time! Although followers love to see what’s happening behind the scenes, make sure to keep it relevant to your goals.
Instagram is one of the flagship medias on modern mobile internet. The app is available for free on the iOS App Store and Google Play.
If you're interested in Instagram then you'll want to check out all of our social media marketing articles which cover popular topics such as Facebook, Snapchat and LinkedIn.
