How do I get more reviews on Google or Facebook?

They matter. You know it. But asking still feels awkward…

Let’s be real — reviews are powerful.

Before most people buy from you, book with you, or walk through your door, they’re checking what other people have to say. Your Google and Facebook reviews are often the first impression your business makes — even before someone lands on your website.

So if you’re wondering,
“How do I get more reviews without it feeling awkward?”
You’re not alone. This blog will walk you through why reviews matter, how to ask for them, and a few easy ways to build up that star count — without the cringe.

Why reviews matter (more than you think)

Trust factor:
Nine out of ten people trust online reviews as much as personal recommendations.

SEO boost:
Google loves fresh reviews. They help your business rank higher in local search results — especially if your customers mention what you do.

Decision-making fuel:
Reviews help potential customers feel confident they're making the right choice. No one wants to be the first to try something untested.

Feedback goldmine:
Even the not-so-perfect reviews can help you improve your service, spot trends, and respond with professionalism.

Bottom line? If you’re not actively asking for reviews, you’re leaving growth and visibility on the table.

Why most people don’t ask

Because it feels… weird.
What if they say no? What if they say something bad? What if it seems needy?

Let’s flip that thinking. When you provide a great product or service, people want to support you — but they’re busy. They just need a little nudge and a clear path.

How to ask without feeling awkward

1. Make it part of your process

Asking for reviews should be built into your customer journey — not a one-off thing.

After a purchase or service? Send a thank you email with a review link.
Do deliveries? Include a printed card that says “Loved it? Leave us a review!”
See someone post about you? Message them and say, “Thanks so much — would you mind sharing that as a Google review?”

2. Be clear and easy

People won’t go hunting. Give them the exact link to where you want the review.

Use a tool like:

  • Google Review Link Generator

  • Or go to your Google Business Profile and copy the “Request a Review” link

3. Use simple language

Avoid overthinking it. Try something like:

“Hey [First Name], it was a pleasure working with you! If you have a moment, we’d really appreciate a quick Google review. It helps others find us — and we love hearing your feedback. Here’s the link: [insert link]”

Bonus tips

Respond to reviews — good and bad. It shows you care and adds personality.
Celebrate reviews on social media — thank people publicly and build social proof.
Track your progress — aim for consistency over time, not a one-time spike.

Final thought: Don’t be shy — be proud

Asking for reviews doesn’t make you annoying. It makes you a business owner who values customer feedback, wants to improve, and cares about building trust.

So next time you hesitate to ask, remind yourself:

You’re not begging — you’re inviting someone to help support a business they already like.

And that’s something most customers are happy to do.

Ready to stop guessing and start growing? Book a 1:1 Marketing Strategy Intensive and walk away with a clear, confident plan of attack.

Cristy Houghton

Cristy's unique career has taken her from country NSW to the city lights of Clarendon Street South Melbourne and back again. With an early career in radio as a copywriter and creative strategist, she is now a Jill of all trades as a graphic designer, website builder, blog writer, video editor, social media manager, marketing strategist and more. 

In fact, give her any task and this chick will figure out how to do it! Go on, we dare you!

No, really, we DARE you!!

Cristy has won two Australian Commercial Radio Awards (ACRAs) for Best Ad and Best Sales Promotion, and even has an 'Employee of the Year' certificate with her name on it.

Cristy and her husband James have traveled extensively through Russia, China and South East Asia, and have two fur-babies, Sooty (cat) and Panda (puppy). Cristy loves drinking coffee, meeting people to drink coffee, coffee tasting and coffee flavoured cocktails. She also enjoys road trips, TED Talks and watching cat videos on youtube.

http://www.embarketing.com.au
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