The 5-Minute Marketing Audit: What every small business owner should check monthly
Feeling overwhelmed by your marketing? Here’s your simple sanity checklist.
If you're a small business owner juggling a million things at once, “marketing audit” probably sounds as fun as a tax return. But the truth is—five focused minutes a month can give you clarity, confidence, and real data to guide what you do next.
No complicated dashboards. No deep dives into funnel theory. Just a punchy little checklist to keep your marketing sharp and your energy pointed in the right direction.
Let’s dive in.
1. Website health – Is your digital front door still open?
Your website is often the first impression someone has of your business. A quick monthly check can help avoid embarrassing surprises.
Visit your homepage on both desktop and mobile—does it load fast? Anything broken?
Check your key contact forms and buttons—are they still working?
Update any outdated info (e.g. prices, opening hours, featured products/services).
Bonus: If you're feeling spicy, run your URL through PageSpeed Insights for a fast performance snapshot.
2. Social engagement trends – Are you talking to yourself?
Consistency is great, but engagement is where the magic happens.
Look at your last 5–10 posts—what got the most likes, comments, shares or saves?
What format worked best—Reels? Carousels? Polls? Images?
Any posts completely flopped? Ask why. Wrong time? Wrong message?
Use this intel to shape what you post next, not just what feels right.
3. Email open rates – Is anyone actually reading?
Email is one of the highest ROI marketing tools—if people are opening and clicking.
Check your last email campaign’s open rate (aim for 30%+).
Look at click-through rate—did your links get love?
What subject line worked best? What time did you send it?
Clean out any bounces or unsubscribes while you're in there.
If you're not emailing regularly, this is your nudge. Start simple—a monthly update or a seasonal offer is a great place to start.
4. Best-performing content – What’s still working?
Your content doesn’t have to work once. It can work forever.
Review your top-performing posts, blogs or videos from the last 90 days.
Can you repurpose them into something fresh? (e.g. turn a blog into a Reel, or an Instagram caption into a newsletter opener).
Ask yourself: “Can I do more of this?”
Rinse, repeat, recycle. Save yourself time and maximise the good stuff.
5. Google Analytics at a glance – Who’s coming to the party?
Even if you hate numbers, Google Analytics can give you fast, useful clues.
How many people visited your site this month? Up or down?
Where are they coming from—social, email, Google?
What pages are they landing on? What pages make them leave?
You don’t need to be a data nerd to spot a trend. If one traffic source is rising, lean into it. If one page is bouncing people out—fix it.
You don’t need to be a full-time marketer to make smart marketing decisions. This 5-minute audit keeps your finger on the pulse so you can see what’s working, fix what’s not, and grow what matters.
Want help running a more detailed audit or actioning your findings? That’s where Borkd Marketing Consultant comes in. Let’s stop guessing and start marketing smarter.
