Top 10 marketing tips for Wagga small businesses that actually work

May 27

Small business owners in Wagga Wagga, this one’s for you. Whether you're a florist in Fitzmaurice Street or a tradie in Turvey Park, marketing doesn't have to be confusing or expensive. You don’t need a full agency retainer or to dance on TikTok every week to get noticed. What you need is a local, practical, and consistent marketing approach.

Here are 10 smart and simple marketing tips tailored for Wagga small businesses that get results:

1. Claim your Google Business profile

If you haven't already, claim your Google Business Profile. It’s one of the most important tools for local SEO. Add up-to-date contact details, opening hours, and plenty of photos of your work or shopfront. Don’t forget to respond to reviews!

2. Use local Facebook groups

Wagga has dozens of active Facebook community and buy/swap/sell groups. Join the ones relevant to your audience and contribute thoughtfully. Don’t spam—engage with helpful comments, showcase your knowledge, and drop in a soft promotion now and then.

3. Invest in a mobile-friendly website

More than 60% of users browse websites on mobile. A slow or outdated site turns potential customers away fast. Use platforms like Squarespace or Shopify if you’re DIYing. Make sure it clearly tells people who you are, what you do, and how to contact you.

4. Partner on a giveaway

Team up with another Wagga business with a similar audience and run a giveaway together. It boosts your reach, grows your followers, and connects you to new customers.

5. Use local SEO keywords

Think about what your audience would type into Google. Terms like "Wagga dog grooming," "marketing Wagga," or "Wagga cake maker" should be included in your website, blog content, and social bios.

6. Ask for Google reviews

Reviews help you show up higher in search results and build trust. Ask happy customers directly or include a link in your email signature.

7. Be seen at local events

You don’t have to host a stall at every market—just being present matters. Shake hands, introduce your business, or support local fundraisers. Wagga is a relationship-driven town.

8. Run paid ads targeted to Wagga

A small ad spend on Meta (Facebook + Instagram) or Google can go a long way when you geo-target only Wagga and surrounds. Test a few campaigns and track what gets results.

9. Build an email list

Social media is rented space—email is owned. Offer a discount, checklist, or exclusive update in exchange for an email address. Then stay in touch monthly with offers, updates, and helpful tips.

10. Share local stories

Be part of the conversation. Comment on local happenings, re-share local news, or create your own stories featuring customers or events. This keeps you relevant and relatable.

Final thoughts

Marketing doesn’t need to be hard—it just needs to be intentional. Try one or two of these tips each month and watch your local visibility grow. If you want more help putting them into practice, that’s where a marketing consultant can help—but even solo, you’re already ahead of the curve by focusing on what works locally.

Cristy Houghton

Cristy's unique career has taken her from country NSW to the city lights of Clarendon Street South Melbourne and back again. With an early career in radio as a copywriter and creative strategist, she is now a Jill of all trades as a graphic designer, website builder, blog writer, video editor, social media manager, marketing strategist and more.

In fact, give her any task and this chick will figure out how to do it! Go on, we dare you!

No, really, we DARE you!!

Cristy has won two Australian Commercial Radio Awards (ACRAs) for Best Ad and Best Sales Promotion, and even has an 'Employee of the Year' certificate with her name on it.

Cristy and her husband James have traveled extensively through Russia, China and South East Asia, and have two fur-babies, Sooty (cat) and Panda (puppy). Cristy loves drinking coffee, meeting people to drink coffee, coffee tasting and coffee flavoured cocktails. She also enjoys road trips, TED Talks and watching cat videos on youtube.

http://www.embarketing.com.au