Stop talking about you: why great marketing isn’t about your business
Let’s cut to the chase:
No one cares about your business.
They care about what your business can do for them.
It might sound harsh, but it’s the truth that separates okay marketing from great marketing. And it’s the mindset shift that can completely transform your content, your conversions, and your entire brand presence.
🚫 “We’re proud to announce…”
“Here’s what we did…”
“Our team is excited to share…”
Sound familiar?
These kinds of updates are everywhere—and they’re easy to fall back on. But if all your content is about you, it’s not marketing. It’s a monologue. And monologues don’t convert.
✅ Instead, Ask This:
“What value am I giving to my ideal customer today?”
Did your post help them solve a problem?
Did it teach them something they didn’t know?
Did it make them laugh or feel seen?
Did it make their day easier or more inspired?
Did it show a before-and-after that relates to them?
Because when you do that—you become useful. And useful is unforgettable.
🧠 Here's the Rule:
You are the guide. They are the hero.
Your business isn’t the main character—your customer is. Your role is to show them what’s possible, how to get there, and why you’re the right one to help.
Instead of:
“We’ve launched a new product!”
Try:
“Struggling with [problem]? This might be your new favourite fix.”
Instead of:
“We’ve been in business for 10 years!”
Try:
“After helping 300+ customers with [pain point], here’s the advice we always come back to.”
🧰 Real-Life Examples
Instead of sharing a photo of your team at an event, share the biggest insight you learned that could help your audience too.
Instead of announcing an award you won, break down what got you there—and how your audience can use that strategy themselves.
Instead of posting a generic product shot, show the result that product created for a customer, with a quote or testimonial.
🎯 So What Should You Talk About?
✔️ Their pain points
✔️ Their goals and dreams
✔️ Your solutions (in the context of them)
✔️ Helpful tips, ideas, or tools
✔️ Client wins, real results, transformation stories
✔️ Education, humour, inspiration—for them
💬 Final Thought
The most magnetic brands aren’t the loudest or the flashiest. They’re the most relevant.
And relevance comes from showing up with value—not vanity.
So next time you're writing a caption, filming a video, or crafting an email, ask yourself:
Is this about me… or is this about them?
Because that’s where the magic happens.
