The only marketing checklist you’ll ever need (print this!)
Feeling like you’re constantly doing something for your marketing, but not sure if it’s the right thing? You’re not alone.
Marketing can feel like spinning plates—email, socials, SEO, content, ads, branding… breathe.
So we made it easy.
Here it is: The Only Marketing Checklist You’ll Ever Need. Whether you’re a small biz owner, a marketer wearing 12 hats, or just getting started, this list covers the essentials that actually move the needle.
✅ Print it.
✅ Tick it off.
✅ Bookmark it for your next strategy session.
🚀 STRATEGY BASICS
✔️ Do you have a clear goal for your marketing? (Leads, sales, brand awareness?)
✔️ Do you know exactly who your ideal customer is (and what they care about)?
✔️ Have you mapped out 3–5 core content pillars or themes you want to be known for?
✔️ Are you tracking performance (Google Analytics, social insights, email metrics)?
🧠 BRANDING & MESSAGING
✔️ Do you have a consistent brand voice and tone?
✔️ Are your logo, colours and fonts cohesive across all platforms?
✔️ Can you clearly explain what you do and why it matters—in one sentence?
✔️ Do you have a short elevator pitch or bio ready for bios, speaker intros or PR?
🌐 WEBSITE CHECK
✔️ Is your website mobile-friendly and fast to load?
✔️ Do you have a clear call-to-action on every page?
✔️ Is it easy for people to contact, book, or buy from you?
✔️ Are your SEO basics sorted? (Page titles, keywords, meta descriptions, alt text)
💌 EMAIL MARKETING
✔️ Do you have a lead magnet or incentive to grow your list?
✔️ Have you set up a welcome email or simple automation?
✔️ Do you send regular newsletters or updates?
✔️ Is your email template branded and easy to read on mobile?
📱 SOCIAL MEDIA
✔️ Are you active on 1–2 channels your audience actually uses?
✔️ Are you posting consistently (and sustainably)?
✔️ Do you mix value-based content with personal and promotional posts?
✔️ Are you using CTAs to drive engagement, saves, shares or clicks?
🔍 SEO & CONTENT
✔️ Have you created content around FAQs, customer pain points, or search terms?
✔️ Do you regularly update your website or blog with fresh content?
✔️ Are you repurposing content (e.g., turning a blog into social posts)?
✔️ Have you claimed and optimised your Google Business Profile?
📢 PAID ADS (IF YOU’RE READY)
✔️ Do you have a clear goal and budget for your ads?
✔️ Are you targeting the right audience (not just boosting posts randomly)?
✔️ Is your landing page optimised for conversions?
✔️ Are you tracking results, not just reach?
💬 REVIEWS & REFERRALS
✔️ Are you actively asking for reviews on Google, Facebook, or other platforms?
✔️ Do you feature testimonials or case studies on your website?
✔️ Do you have a referral system (formal or informal)?
✔️ Are you nurturing happy customers into superfans?
🔁 WEEKLY / MONTHLY CHECK-IN
✔️ Have you reviewed what content worked (and what flopped)?
✔️ Are you re-sharing high-performing content?
✔️ Have you scheduled time for strategy—not just doing?
✔️ Have you celebrated wins (no matter how small)?
💡 Final Thought
You don’t need to do everything.
But you do need to do the right things consistently.
This checklist keeps you focused, intentional, and (mostly) sane.
