This one marketing mistake is costing you thousands—are you guilty?

You’re showing up. You’re posting. Maybe you’ve even run some ads, launched a website, or sent out a newsletter or two. So why isn’t the needle moving?

Here’s the truth that most businesses don’t want to hear:
You’re doing random acts of marketing.

And it’s costing you thousands.

🚨 What Are "Random Acts of Marketing"?

They’re those one-off efforts done without a clear strategy or direction. Think:

• Boosting a Facebook post because it “seems like a good one”

• Sending an email blast because “we haven’t sent anything in a while”

• Paying for a flyer, billboard, or ad with no idea how to measure ROI

• Jumping on TikTok, Threads, or LinkedIn without a plan

• Running a promo just because a competitor did

They feel like action, but they rarely lead to results. Why? Because they’re disconnected from a bigger picture.

💸 Why It’s So Expensive

Here’s the brutal bit:
When you spend time, money or effort without a strategy, it’s not just inefficient—it’s actively costing you.

• You’re paying for ads with no clear audience or CTA.

• You’re investing in tools or platforms that don’t align with your actual goals.

• You’re creating content that doesn’t convert or build trust.

• You're exhausting your team and confusing your audience.

It’s like trying to bake a cake with random ingredients and no recipe—and being surprised it doesn’t rise.

✅ What To Do Instead

1. Start with a goal.
Want leads? Sales? Brand awareness? Pick one. Everything else should support it.

2. Know your audience inside-out.
If you’re talking to everyone, you’re connecting with no one.

3. Map out a simple strategy.
This doesn’t have to be a 50-page document. But you do need to know:

• What channels are worth your time

• What content actually serves your audience

• How you’ll measure success

4. Stop guessing. Start testing.
Marketing isn’t magic—it’s a process. Test, learn, tweak, repeat.

🙋‍♀️ Are You Guilty?

If your marketing feels like throwing spaghetti at the wall, it’s time to get intentional. Because doing “something” isn’t the same as doing the right thing.

Want help untangling the chaos and building a simple, clear plan?
That’s what I do best. Let’s stop the scattergun and start getting results.

Not sure why your website, socials, or ads aren’t working? With a Digital Marketing Audit, I’ll dig into the data and give you a no-fluff, practical action plan to fix it.