Why upskilling your in-house marketing person might be the smartest move you make this year
So, you’ve got someone doing your marketing part-time.
Maybe it’s your admin assistant.
Maybe it’s your office manager.
Maybe it’s your niece who’s “good on Instagram.”
They’re doing their best with what they’ve got—but you can tell something’s not quite landing. The socials look okay. The emails are going out. But the strategy? The results? The confidence? Kinda… wobbly.
Here’s the good news:
They don’t need replacing.
They just need upskilling.
🚀 Why Upskilling Beats Outsourcing
Hiring an agency or a freelancer can be great—but it can also be expensive, inconsistent, or impersonal.
Upskilling your internal team means:
✅ They already know your business
✅ They’re invested in your success
✅ They’re there every day and can react quickly
✅ You don’t need to hand over full control or big budgets
All they need is the right training, structure, and confidence to do it well.
🔧 What I Teach (aka: What They Actually Need to Know)
This isn’t fluffy, one-size-fits-no-one training. It’s practical, real-world guidance based on what actually works for small businesses and regional brands.
Here’s what we cover:
💡 Marketing foundations – so they understand what we’re even trying to achieve
🧭 Planning & prioritising – no more “post and hope” content
📱 Content creation tips & tools – from captions to Canva
📈 How to measure what’s working – so you’re not wasting time
🧰 Time-saving systems – so marketing doesn’t take over their whole job
🧠 Confidence building – because knowing they’re doing it right is half the battle
🙋 Who It’s For
This training is perfect for:
Small teams with no full-time marketer
Admins or office staff managing marketing on the side
Family businesses doing everything in-house
Marketing grads who need some real-world grounding
Business owners who want to hand it off—but not lose visibility
🧠 The Outcome
After our sessions, your team member will:
✔️ Know how to plan and run basic campaigns
✔️ Understand your audience and message
✔️ Feel confident creating content and emails
✔️ Know what to track and how to improve
✔️ Actually enjoy marketing (yes, really)
💬 Final Word
You don’t need a huge team or a big agency to get good marketing done.
You just need someone in-house… who knows what they’re doing.
Let’s get them there.
